THE ORIGIN
I Helped Agencies
Steal From You.
For four years, I sat inside the machine. I saw how it works.
Then I couldn't do it anymore.
INSIDE THE MACHINE
Four years. Three agencies.
Same playbook.
The rehearsal room.
My first agency had a ritual before every client call. The account managers would gather in a glass-walled room and rehearse their excuses. "The algorithm changed." "We're in a sandbox period." "These things take time." They'd practise their tone. Adjust their pacing. Make sure the disappointment landed softly enough that nobody cancelled.
"They weren't preparing updates. They were preparing performances."
The copy-paste factory.
I moved to a bigger agency. Better clients. Same problem. I watched a senior strategist deliver the same keyword strategy to 15 different clients in a single quarter. A SaaS company, a local dentist, and an e-commerce brand all got identical recommendations. The only thing that changed was the logo on the cover slide.
"Fifteen clients. One strategy. Nobody noticed because nobody was actually reading the reports."
Reports designed to confuse.
By year three, I understood the real product agencies sell: complexity. A 47-page monthly report filled with charts showing impressions, crawl stats, and bounce rates. None of it tied to revenue. The goal wasn't to inform; it was to overwhelm. If the client couldn't understand the report, they couldn't question the work.
"Forty-seven pages. Not one showed how much money we'd made them."
The moment I couldn't ignore.
A client — a founder who'd bootstrapped his business — asked me directly: "We've spent $70,000 this year. Are we actually getting anywhere?" I looked at the data. Traffic was flat. Rankings hadn't moved. The honest answer was no. So I gave him the honest answer. I was pulled into a meeting the next day and told that wasn't my job.
"Seventy thousand dollars. Zero movement. And I was told honesty wasn't my job."
THE INCENTIVE
The model isn't broken.
It's working exactly as intended.
The agency gets
Hourly billing
You get
Bloated invoices for busywork
The agency gets
Indefinite retainers
You get
Locked-in contracts with no exit
The agency gets
Activity metrics
You get
Meaningless reports that hide failure
The agency model doesn't fail by accident. It creates dependency by design. The longer you stay confused, the longer you stay locked in. The more meetings you need, the more billable hours they log.
THE BREAK
I didn't leave because
the pay was bad.
I left because I was.
I left because I couldn't keep taking money from people who trusted me to help them, while knowing the system was designed to keep them dependent. So I built something different.
THE BUILD
Built to prove you don't
need any of it.
No meetings.
You don't need a weekly call to feel like something's happening. You need something to actually happen.
No account managers.
No middlemen relaying messages. The person doing the work is the person you talk to.
No 47-page reports.
A dashboard you can check any time. Revenue, rankings, traffic. That's it.
Just results.
Page 1 rankings in 90 days or you pay nothing. That's the deal.