Technical SEO That Fixes What's Actually Broken

We crawl your site the way Google does - with JavaScript rendering, redirect chain following, and resource loading analysis. Not a surface-level tool report, but a thorough technical SEO audit of how search engines experience your site.

Our audit covers:

- Crawlability: robots.txt configuration, meta robots directives, canonical tags, redirect chains and loops - Indexation: index coverage, crawl budget allocation, orphaned pages, duplicate content - Rendering: JavaScript-dependent content, client-side vs server-side rendering analysis, blocked resources - Site architecture: internal link distribution, crawl depth, URL structure, pagination handling - Core Web Vitals: LCP, CLS, INP analysis with field and lab data - Schema markup: validation, coverage, and opportunity identification - Security: HTTPS implementation, mixed content, security headers

Every issue is prioritised by ranking impact, not just severity. A missing canonical on a page that gets 0 traffic is low priority. A rendering issue on a page that should rank for a 5,000-volume keyword is critical.

You get a prioritised action list, not a phone-book-sized audit document.

Crawl budget matters more than most agencies admit — it's one of the core pillars of what technical SEO actually involves — especially for larger sites. If Google is spending its crawl allocation on URLs that don't matter, your important pages get crawled less frequently.

Common crawl budget wasters:

- Faceted navigation generating millions of parameter URLs - Internal site search pages being crawled - Paginated archives with no unique content - Soft 404 pages that return 200 status codes - Redirect chains consuming multiple crawl requests - Low-value tag and category pages

We analyse server logs to see exactly where Googlebot is spending time. This data doesn't lie - it shows which URLs Google is actually requesting, how often, and what response codes they're getting.

Then we clean it up: proper robots.txt directives, meta noindex where appropriate, parameter handling in Search Console, and consolidation of thin content. The goal is to focus Google's crawl on your money pages - the ones that drive traffic and revenue.

For JavaScript-heavy sites, we also optimise the rendering budget. Google renders JavaScript pages in a separate queue with limited resources. If your critical content depends on JS rendering, it may be delayed or incomplete.

Core Web Vitals are ranking factors. Not theoretical ones - measured, documented ranking factors that Google uses in its page experience system.

The three metrics that matter:

- **LCP (Largest Contentful Paint)**: The time it takes for the main content to become visible. Target: under 2.5 seconds. We optimise image delivery, font loading, server response times, and render-blocking resources.

- **CLS (Cumulative Layout Shift)**: How much the page layout shifts during loading. Target: under 0.1. We fix dimension-less images, dynamic content injection, font swap flashes, and ad slot rendering.

- **INP (Interaction to Next Paint)**: How quickly the page responds to user interactions. Target: under 200ms. We optimise JavaScript execution, reduce main thread blocking, and defer non-critical scripts.

We work with real field data from Chrome User Experience Report, not just lab tests. Lab tests show you what could happen. Field data shows you what actually happens for your visitors.

Fixes are implemented in priority order: the changes that affect the most URLs and have the largest metric improvement come first. We don't chase perfect scores - we chase the threshold that moves you from 'poor' to 'good' in Google's assessment.

Modern sites built with React, Angular, Vue, or Next.js have a rendering problem. If Google can't execute your JavaScript correctly, it can't see your content.

We audit:

- What Google actually sees when it renders your pages (often very different from what you see) - Whether critical content is available in the initial HTML or requires JavaScript execution - Resource loading - are critical JS bundles blocked, deferred too aggressively, or failing silently? - Dynamic rendering vs server-side rendering vs static generation trade-offs - Client-side routing and its impact on crawling and indexation

For sites where JavaScript rendering is causing indexation issues, we implement solutions ranging from simple (prerendering critical pages) to comprehensive (migrating to SSR or SSG).

We also monitor for rendering regressions. A single deployment that changes how a script loads can break Google's ability to render thousands of pages. We catch these issues before they impact rankings.

Schema markup helps Google understand what your content is, not just what it says. Properly implemented structured data can earn rich results - review stars, FAQ dropdowns, how-to steps, product prices - that dramatically increase click-through rates.

We implement schema based on what actually earns rich results for your content type:

- Organization and LocalBusiness schema for brand entity establishment - Article and BlogPosting schema for content pages - Product, Offer, and AggregateRating schema for e-commerce - FAQ and HowTo schema for informational content - Service and ProfessionalService schema for service businesses - BreadcrumbList for navigation context - VideoObject for video content

Every implementation is validated against Google's requirements (not just Schema.org specs - Google has stricter rules). We monitor Search Console's rich results reports for errors and coverage changes.

Schema isn't a ranking factor directly, but the rich results it enables increase CTR by 20-30% on average — which is why it's a key item on any technical SEO checklist. More clicks from the same position means more traffic without ranking higher.