Local Pack (Map Pack)
The three local business listings that appear with a map in local search results. Getting into the Map Pack requires local SEO - Google Business Profile, reviews, citations, and local content.
Why It Matters
For local businesses, the Map Pack is the most valuable SERP real estate. It appears above organic results for local searches, showing three businesses with their rating, address, hours, and a map. Clicks on Map Pack results often lead directly to phone calls, direction requests, or website visits with high purchase intent.
If your business serves a local area and you're not in the Map Pack for your key terms, you're invisible to a significant portion of local searchers.
In Practice
Optimise your Google Business Profile - it's the primary factor. Choose accurate categories, fill out every field, add photos regularly, and keep hours current.
Build consistent citations (NAP - Name, Address, Phone) across major directories: Yelp, Yellow Pages, industry-specific directories. Inconsistencies confuse Google about your business details.
Generate genuine reviews and respond to all of them. Review quantity, velocity, and quality are strong local ranking factors. Create locally-relevant content on your website that reinforces your geographic relevance.
Related Terms
Glossary
Google Business Profile (GBP)
Your business listing on Google Maps and local search - essential for local visibility.
Glossary
NAP Consistency
Keeping your Name, Address, Phone identical across every listing on the internet.
Glossary
SERP (Search Engine Results Page)
The page Google shows after a search - the competitive landscape you're fighting in.
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